Why should you blog?
You are probably wondering what advantages there are for blogging. Well, it has to do with SEO (search engine optimization). With the rapid growth of the Internet over the past decade, it has become increasingly difficult to be found at the top of the search engines. Many companies have built their business around optimizing websites to achieve top ranking.
Costs can be month or yearly and can run anywhere from $3000-$5000 and up. One of the main services offered is to constantly update the site with relevant content as well as optimizing with “key words”. Without going into too much detail, the idea is to “talk” to the web crawlers that look for certain qualities and site characteristics; when these closely match a searcher’s “Key words” the web crawlers rank your site higher in the search engine. Hence, adding relevant content and constantly updating your blog will improve your sites ranking over time.
