Realty Blogging, written by online marketing leaders Richard Nacht and Paul Chaney, is now the best-selling weblogs book on

“Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium,” said John E. Featherstone, Publisher of Real Estate Magazine.

Realty Blogging shows Realtors how to utilize blogs as a direct-communication marketing tool giving the reader the know-how to capture the interest and business of local homeowners, buyers and sellers.

Nacht and Chaney have leveraged their extensive blogging, real estate and online marketing experience to help Realtors:

-Develop an effective Internet Marketing Strategy
-Generate leads consistently at almost no cost
-Establish long-term relationships with your customers
-Create content that attracts major search engines
-Create buzz about his/her Blog in local media